Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts.  According…

The fifth edition of the Media Consumption Forecasts by Zenith sheds light on the rise of mobile internet usage globally, along with the popularity…

1. The growth of Internet advertising will drive global ad spend in 2019 Stronger than expected Internet advertising will drive 4.7 percent growth in…

What do you love about this industry? The pace of transformation What do you hate about this industry? Nothing I hate, but sometimes I…

Starting as media research director at Optimedia Italy in 1995, Vittorio Bonori has spent the last 23 years with the Groupe, moving into his…

After an extensive pitch process involving multiple global agencies, Zenith has been selected as the agency of record to handle the media assignment for…

  Following a multi-agency pitch that spanned over six months, BMW Group has reassigned Zenith MENA to handle its media planning and buying account.…