April 5, 2023
Reaching Out to Lebanese Young Creative Talent
How Publicis Groupe developed programs to support young Lebanese talent and how they help the industry along the way.
Youth
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Read moreMarch 14, 2023
How Durex and Vice Media Group Used Music to Connect with Saudi Youth
Carla Dabis, Commercial Director MEA at VICE Media, explains how Durex and Vice Media Group launched Durex Records to break stereotypes and overcome taboos in the…
Read moreDecember 14, 2021
The Young and the Restless
Maha El Hawari, Client Commerce Director at VMLY&R Commerce, sat with Communicate to discuss being in a strategic managerial role at just 30 and…
Read moreSeptember 26, 2019
Exploring Creativity Through Arts
Built on the Jaddaf Waterfront in Dubai, the Jameel Arts Center is an independent initiative that aims to act as a dynamic platform fostering…
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July 28, 2015
Freedom call
The Kingdom of Saudi Arabia has been referred to as the land of many things: traditions, dichotomies, misconceptions. Regionally, advertisers are constantly grappling with…
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November 12, 2014
Hit reset
Under the title: The Reset Generation, Initiative MENA recently conducted a study across 10,000 millenials, aged between 25 and 34 years, in 19 markets…
Read moreJuly 22, 2014
YOLO generation
Today’s millennials are brands’ challenge and opportunity “We live in an amazing world and we waste it on the crappiest generation of spoiled idiots;…
