January 23, 2024
BPG Strengthens Integrated Offerings with Internal Promotions & Latest Appointments
BPG (a WPP subsidiary), in a new round of promotions and appointments, boosts its talent pool by 45%.
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November 9, 2023
WPP and Sprinklr Partner to Bring AI-powered Customer Experience Management Solutions to Global Brands
WPP and Sprinklr plan to create AI solutions to help global clients deliver more personalized and consistent customer experiences using Sprinklr’s unified customer experience…
Read moreApril 6, 2018
Martin Sorrell is being investigated. Here’s why.
WPP has confirmed that its board is investigating its CEO, Martin Sorrell, in response to undisclosed alleged “personal misconduct.” “The Board of WPP has…
Read moreMarch 5, 2018
WPP’s stocks saw the worst plunge in almost two decades. Then, why are experts saying ‘Don’t Panic’?
When the world’s largest holding company posts its biggest stock decline in almost two decades and predicts no growth for 2018, there will inevitably…
Read moreOctober 26, 2017
5 WPP agencies come together to form one global brand agency
Five of WPP’s brand consultancies and design agencies, Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT, are coming together to create a global…
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May 10, 2017
Dulsco pitch won by consortium of WPP companies led by J. Walter Thompson
Dulsco has appointed a consortium of eight WPP companies, led by J. Walter Thompson, for a complete brand revamp. The more than 80-year-old Dubai…
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November 11, 2014
J&J looks to globalize agency teams to match its new structure
A year after Johnson & Johnson brought Coca-Cola veteran Alison Lewis in as the first chief marketing officer of its consumer business, things are going well, with sales…
Read moreSeptember 4, 2014
Redefining brand activations
Born out of the merger between brand activation agency G2, OgilvyAction and JWTAction, WPP activation agency Geometry Global was officially launched across the Middle…
Read moreAugust 12, 2014
WPP’s GroupM to offer flexible alternative to Xaxis
In a bid to keep clients from moving their programmatic operations in house, GroupM, the media agency network under WPP, is building a less…
