October 23, 2023
WPP’s AI Revolution
Daniel Hulme, the Chief AI Officer of the renowned WPP network talks all things AI with Communicate. From the challenges of AI integration to…
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Read moreOctober 20, 2023
BPG Announces Doubling Down on Investment in AI Tools at 27th Annual Offsite
The offsite brought together BPG’s teams from its full-service hubs in UAE, Kuwait, and Saudi Arabia, as well as BPG Cloudworks – a borderless…
Read moreOctober 26, 2017
5 WPP agencies come together to form one global brand agency
Five of WPP’s brand consultancies and design agencies, Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT, are coming together to create a global…
Read moreMay 10, 2017
Dulsco pitch won by consortium of WPP companies led by J. Walter Thompson
Dulsco has appointed a consortium of eight WPP companies, led by J. Walter Thompson, for a complete brand revamp. The more than 80-year-old Dubai…
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November 11, 2014
J&J looks to globalize agency teams to match its new structure
A year after Johnson & Johnson brought Coca-Cola veteran Alison Lewis in as the first chief marketing officer of its consumer business, things are going well, with sales…
Read moreSeptember 4, 2014
Redefining brand activations
Born out of the merger between brand activation agency G2, OgilvyAction and JWTAction, WPP activation agency Geometry Global was officially launched across the Middle…
Read moreAugust 12, 2014
WPP’s GroupM to offer flexible alternative to Xaxis
In a bid to keep clients from moving their programmatic operations in house, GroupM, the media agency network under WPP, is building a less…
