May 1, 2025
Hisense, a global leader in consumer electronics and home appliances, has launched its FIFA Club World Cup 2025Ô ‘Own the Moment’ campaign. As the…
June 25, 2018
The World Cup is a huge global phenomenon with more than 3 billion people watching it in 2014. This year, with the participation of…
June 24, 2018
With 75 percent in the GCC considering themselves “extreme football fans,” it’s no surprise that the FIFA World Cup is garnering massive viewership from…
June 11, 2018
Image credit: Arsen Galstyan / AFP By Puja Pannum, managing director at Blis MENA The World Cup: whether it’s vuvuzelas or 7-0 thrashings, it’s the…
July 9, 2014
At 5 pm on the Fourth of July, forty-odd members of Team Adidas were watching the kick-off of the Colombia vs. Brazil quarterfinal…
June 27, 2014
In the Lebanese shy sports marketing environment, some local brands are still making it After the 2014 Winter Olympics in Sochi and the…
