September 13, 2020
Influencer Marketing: the Age of Accountability
1nfluencersMarketing’s Jeanette Okwu explains how brands should utilize influencers in today’s world.
World
Read more
Read moreSeptember 13, 2020
Adform Gives Us a Taste of New First-Party Cookie-Based Solutions
Last August, integrated advertising platform Adform announced the launch of its first-party ID solution, aimed at providing a way around the recent restrictions planned…
- Read more
October 6, 2019
Global Advertisers Establish Cross-Media Measurement Principles
An advertiser-focused group has launched a global initiative to make the advertiser voice heard on the topic of cross-media measurement, said a statement of…
- Read more
June 11, 2019
Zenith Forecasts the Popularity of Mobile Internet
The fifth edition of the Media Consumption Forecasts by Zenith sheds light on the rise of mobile internet usage globally, along with the popularity…
