As Racha Makarem, completes her 4th year as the CEO of Starcom, Communicate sits down with her for a chat to uncover her journey…

Which advertising campaigns resonated most with a female audience?

Zainab Imichi Alhassan, co-founder of POP Communications, on taking our roles as communicators seriously At the age of twenty-two, I started working in public…

By Yulia Klimacheva, head of brand strategy at Jpd Agency Today, we live in an unprecedented period in our history, where women in many corners…

By Laura Wasson, creative director at advertising agency, Madwell This is the age of “woke capitalism” and we are no longer selling products but ideas,…

Not even close, say some of the region’s top marketing talent at The Marketing Society’s latest Brave Conversations…  ‘Brave Conversations’ is a series of…

By Christina Ioannidis, Chief Engagement Officer, Aquitude, a boutique brand engagement consultancy which works with corporations to engage with their main stakeholders i.e. their…

By Faith Popcorn, futurist, author, founder and CEO of marketing consultancy BrainReserve Twenty years ago, I said a revolution is coming in which women…

The Dubai-based marketing and advertising industry body Advertising Business Group (ABG) has announced its plans to tackle a number of key industry issues and…

In conversation with Pui Chi Li, head of marketing for the Middle East and Africa region of Xerox’s Developing Markets Operations.  What are the…

7 questions with  J. Walter Thompson Beirut’s creative director, Paola Mounla 1. What are the challenges you have faced on account of being a woman?…

Omnicom launched the UAE chapter of its global initiative, Omniwomen, on International Women’s Day. The initiative is dedicated to championing the number and influence…