February 2, 2026
Consumers seek connection over escape in age of ‘dysoptimism’: VML report
A new report by marketing agency VML says a mix of toxic politics, economic pressure and climate anxiety is shaping a global cultural mood…
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Read moreDecember 10, 2024
KUDU: A NAME THAT TRENSCENDED TRADEMARK TO BECOME PUBLIC PROPERTY
VML Riyadh has launched an unexpected brand campaign for Kudu, celebrating how Saudi Arabia’s leading fast-food chain name has organically evolved into public property…
Read moreJune 10, 2024
VML UAE Onboards Creative Trailblazer Aricio Fortes
Aricio Fortes will serve as the Chief Creative Officer for VML UAE, spearheading the creative teams at VML Dubai to elevate brand storytelling, digital experiences,…
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April 19, 2024
VML and L’Oréal Paris’ First-Ever Live Shopping Event on Amazon ME
VML and L’Oréal Paris came together to create an immersive shopping experience for beauty enthusiasts in the region.
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March 20, 2024
Tomorrow’s Commerce: Top Trends to Transform Retail Beyond 2024
Commerce and technology experts from VML weigh in on the future of retail and how consumers buy and transact with the rise of social…
Read moreMarch 1, 2024
VML Report: Gen Alphas Enjoy In-store Shopping Experience More Than Online
VML’s latest report decodes Generation Alpha and delves into opportunities in social commerce.
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January 26, 2024
Elevating Humanity & Connection are Key Brand Opportunities for 2024
VML launches the tenth edition of ‘The Future 100: 2024’ with the world’s first virtual futurist who can answer real-time questions about the trends…
Read moreOctober 1, 2018
WPP is merging Y&R and VML
WPP is officially merging Y&R and VML. VML global chief executive officer Jon Cook will lead the new agency, which will be called by…
