
Virtual Reality
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January 24, 2024
The Rise of Virtual Influencers to Disrupt the Influencer Marketing Industry
By Dave Ansari, Entrepreneur, Creative Director, Business Strategist | Dream Farm Agency
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March 11, 2022
Life in the Metaverse: Work Hard, Play & Exercise Harder
There is a lot of content out there explaining what the Metaverse could be but not as much talking about life in the Metaverse,…
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February 28, 2022
Vice Media Group Unveils Metaverse HQ
The arrival of VMG, a global multi-platform media company allows its borderless creative workforce to come together virtually for the first time in a 3D…
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February 25, 2022
Welcome to the Metaverse(s)
What the Metaverse is meant to be, what it needs to happen, why many think it’s the most important tech development today, and why…
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April 28, 2021
The Resurgence of Luxury Retail… But Not as You Know It
By Karl Escritt, Co-Founder and Chief Experience Officer at Like Digital & Partners
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December 10, 2020
Facebook’s Plans for 2021
Communicate attended a virtual press briefing to understand Facebook’s plans for 2021.
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June 25, 2019
Virtual Reality Unfulfilled Promise
By Muzammil Hamza Although Virtual Reality rung it’s announcement bells first in 2012, the “reality” aspect was still fictitious to mainstream users in the MENA…
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June 4, 2018
Move over VR: here’s where 200 mn users are in 2018
The consumer VR software and hardware market size globally was $2.2 billion in 2017 It is expected to grow to $4.5 billion in 2018…
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November 13, 2016
Reality check
In typical UAE style, the Dubai World Trade Centre set a Guinness World Record for most participants riding in a virtual reality (VR) roller…
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April 9, 2016
Future tech
At a time when advertisers are struggling to get mobile right, how do you think they should approach delivering innovation through new technologies such…
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February 2, 2016
Reality check
A current hot topic within our industry is virtual reality and how it could soon transform live events industry by eliminating the need for…
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November 18, 2015
Jumeirah and Google develop interactive 360-degree hotel experience
Jumeirah Inside has been developed to provide travelers with a unique look into Jumeirah hotels. The web-based virtual reality application has been optimized for…
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October 26, 2015
Game of Thrones star Jack Gleeson tries the HTC Vive in the Middle East
Jack Gleeson, famous for playing King Joffrey on Game of Thrones, tried out the new HTC Vive virtual reality (VR) headset when the HTC…