September 14, 2022
Egyptian Tourism Board Pairs Live Weather and Video ads to Drive Travel Search Interest
By Mohamed Elshamy – Industry Head, Egypt at Google Middle East and Alex Brunori – Head of Creative Works, the Middle East and North…
Video Advertising
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Read moreAugust 22, 2022
4 Tips to Grow Your Business with Reels
By Anna Germanos, Head of CPG, Retail & E-commerce for MENA at Meta
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March 31, 2015
Buzzeff launches new mobile video ad formats in the Middle East & Africa
Buzzeff today announced the launch of its exclusive mobile video advertising formats in the Middle East and Africa market. The two mobile solutions released…
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November 11, 2014
Pyramid scheme
Robert Kyncl, global head of content and business operations at YouTube (YT), is not particularly keen on tying the platform with just user-generated…
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November 3, 2014
How Mangomolo is applying the YouTube model in the region (or not)
Launched out of the region four months ago, Mangomolo, the latest venture by Wissam Sabbagh, founder and group CEO at DOTCOM MENA, was…
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October 9, 2014
YouTube hosts first Dubai event for advertisers
On September 30, Google hosted its first YouTube event in Dubai, Pulse, for the advertising industry.
Read moreSeptember 11, 2014
Demand on video
Compiling figures from IPG Mediabrands and the MAGNA Global Advertising Forecasts 2013 report, regional social video advertising platform Buzzeff recently stated that global investments into social video…
