By Tamer Alphonse, Head of Telecom & Lead Generation Business MENA, and Shinez Chalabi, Business Acceleration Head, at Google

The raffle draw aims to offer new modes of entertainment through different gamification opportunities.

The Advertising Business Group appointed the research firm in MENA, Ipsos which is also the third firm worldwide, to spearhead the UAE Cross Media Measurement project,…

UAE-based community for women entrepreneurs, Female Fusion introduced its first business directory for businesses across the MENA region that are owned and founded by…

Tie-up aims to expand UAE’s unattended self-service retail segment.

TikTok has partnered with leading brand suitability company Zefr to launch a new brand safety and brand suitability post-bid measurement solution for in-feed ads…

The MENA Effie Thought Leadership Program makes a comeback this year with the theme of Emotion and Automation.

The Starbucks Rewards app has arrived in the UAE and Horizon FCB Dubai amplified the launch by lighting up the Burj Khalifa.

Edelman’s Trust Barometer 2022 reveals how UAE ranks second globally for trust overall, just below China. The UAE government has emerged yet again as…

Mediaquest becomes the first media organization in the region to join forces with UN Women’s Unstereotype Alliance’s UAE Chapter.

With people’s openness to new things during Ramadan, discoveries are taking place across borders. 83% of cross-border shoppers made serendipitous discoveries while shopping during…

In line with the Abu Dhabi government’s strategy to be a leading Smart City. New, automated, measurable, and easily accessible digital marketing campaigns will be…