APCO Worldwide expanded its presence in the MENA region with the opening of a new office in Manama, Bahrain, Brad Staples, CEO of APCO…

Kerning Cultures announced recently that they have  raised $460K. This news makes them  the first venture-backed podcast network in the Middle East with this…

Dubai-based agency Face to Face has collaborated with Expo 2020 Dubai to create the event’s first advertising campaign featuring global ambassador Lionel Messi, the…

Terry Kane is the Regional Head of Auto, Finance, Telco & Travel for MENA at Facebook. His work as he explains is to help…

In a statement to the press, PRCA announced  Ahmad Itani, Founder and CEO of Cicero & Bernay Public Relations (C&B), has been selected to…

Programmatic Advertising is bringing more accuracy in targeting for far more competitive cost. So the next question for the advertisers is : In-House or…

Burger King used an ultra-realistic autonomous sensory meridian response (ASMR) to create their latest advertisement launched within cinemas in the UAE and Saudi Arabia. In…

Mashreq’s in-house marketing and communications team has appointed TBWA RAAD , part of Omnicom Group Inc., to work closer with the team in order to…

Amazon and Souq announced the launch of Amazon.ae, a new local shopping experience for customers in the UAE. The website Amazon.ae features over 30…

Publicis Groupe MENA announced in a press statement the resignation of Alex Saber, Chairman of Publicis Media MENA. The company said in a statement…

Starz Play achieved its multi million dollar vision by understanding what their customers wanted.

Snapchat has announced partnership with advertising partners for the debut of its new advertising product, Commercials. The Snapchat Commercials are an unskippable, six-second ad unit that…