By Divya Ariga As virtuous as the “We should all be feminists.” $860 t-shirt from Dior may be, it does not attempt to look at…

Publicis Groupe has launched Digitas, a connected marketing agency, in the Middle East, earlier in May 2019. The agency is set to provide brands…

Infiniti has been telling stories in the form of advertising. For them, digitization has changed the way brands are perceived today. “People come to…

By Mai Youssef The rise of digital media has reduced consumers’ attention span to that of a goldfish, which is less than 9 seconds.…

By Sharvari Alape Having started his journey 25 years ago with Horizon FCB, Mazen Jawad is the president of Horizon Holdings that is home…

Leo Burnett UAE and Lower Gulf today announced, in a press statement, that the agency’s Regional Executive Creative Director of Dubai André Pereira Nassar,…

By Pedro Goncalves One of the strongest memories from my early days in advertising was the “EUREKA” moment, when for the first time, I was…

GroupM, WPP’s named, Ravi Rao, CEO at GroupM Middle East North Africa (MENA), the group said in a statement. He replaces Filip Jabbour, who…

APCO Worldwide expanded its presence in the MENA region with the opening of a new office in Manama, Bahrain, Brad Staples, CEO of APCO…

Kerning Cultures announced recently that they have  raised $460K. This news makes them  the first venture-backed podcast network in the Middle East with this…

Dubai-based agency Face to Face has collaborated with Expo 2020 Dubai to create the event’s first advertising campaign featuring global ambassador Lionel Messi, the…

Terry Kane is the Regional Head of Auto, Finance, Telco & Travel for MENA at Facebook. His work as he explains is to help…