By Kashmira Motiwalla Successful brands and retailers know that customer loyalty is invaluable. Earning and building loyalty has been a retail priority for decades,…

Dutch artist and innovator Daan Roosegaarde is on a mission to upscale the conversation about humans’ future. Instead of focusing on what people know scares them, Roosegaarde creates…

By Max Al Awaad Infiniti Global Head of Marketing and Comms, Phil York, discusses with Communicate the communication direction that the luxury brand is…

Built on the Jaddaf Waterfront in Dubai, the Jameel Arts Center is an independent initiative that aims to act as a dynamic platform fostering…

Careem, the regional transportation network, has launched for the first time a global campaign that communicates a call to “Start Something,” which aims to…

By Garett Sloane Google is experimenting with contextual ads at “much lower costs” when it comes to marketing its own products—even as it leads…

Dubai Media City has announced the launch of ON.DXB, which is a new regional festival that is designed to support industry growth and talent…

Group Partnership, a WPP company, said that they have won back the DEWA creative services account following a five-way pitch. According to the company,…

The September print edition of Communicate is out this week, giving an in-depth look at creativity. There are many reasons why we chose to focus…

By Michele Iozzo Just a few years ago, you could clearly distinguish between banners for brand awareness and banners for sales conversion. With different…

In a recent survey, security company Bullguard, found that 79 percent of public Wi-Fi users are at a risk of being hacked when they…

The riding giant Uber has announced earlier this week a layoff of third of its’ global marketing team.  Some of the members of the…