Dubai Airport Free Zone (DAFZ) made the announcement earlier this week. The license is aimed to attract talent across media, technology, culture, marketing, and…

Adidas film featuring Zinedine Zidane and Nouf Al Anzi conceptualized and shot in Dubai by Havas Middle East

AI and loT set to accelerate the transformation of digital and cultural tourism in the Middle-East

Group-IB, one of the global cybersecurity leaders, has uncovered a worldwide scam campaign targeting users in over 90 countries all around the world, including…

The creative campaign will support the cultural and creative industries and will be integral to the future growth and economy of the UAE.

A first-of-its kind research published in the UAE decoded the many characteristics PR and communications professionals across three stakeholder groups.

UAE-born fresh juice maker Barakat and and social agency Havas Middle East collaborated with artists from different emirates to create limited edition juice bottles…

Initiative celebrates the nation’s 50th anniversary.

Influencer marketing agency Brand Ripplr launches the region’s first barter influencer platform.

Tawasal Expo 2020 special series meets with the event’s partners and key players.

Data gathered by mobile marketing platform, Appsflyer observes a 43% spike in consumer spending across mobile retail apps.

By Zarnaz Arlia, Chief Marketing Officer at Emplifi