March 4, 2018
Is “attention” the new language for TV advertising?
Joe Marchese has been vocal about shifting the TV ad marketplace to focus on consumer attention since taking over as head of ad sales…
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August 8, 2017
Why TV (as we know it) is dead
Communicate speaks to Mazen Hayek, group spokesman, MBC Group, on the evolutions of TV Launched in 1991, MBC Group has grown into a multi-channel multi-platform…
