By David Spencer, commercial director MENA, FreeWheel Video advertising is a highly engaging format and with digital video revenues and viewership across MENA set…

For decades, free TV has coexisted alongside premium programming that requires a subscription to a cable or satellite service. Now that traditional TV content…

Christos Solomi is the executive director of programmatic at Omnicom Media Group MENA. 1. To a layperson, how would you explain programmatic TV? Most…

By David Spencer, commercial director MENA, FreeWheel The TV market is surging in Africa and the Middle East, and is expected to grow by…

With the emergence of subscription video-on-demand services (SVODs) such as Netflix and Amazon Prime, the media has been quick to foretell the demise of…

By Abdallah Adra, senior regional manager, PMX MENA Who had ever imagined ten years back that spends on digital media or any other media…

By Aiman Al Zyoud, CEO and founder, Charisma Group There’s a lot of talk about how TV is dead, and in a way that’s true.…

Demand for online video content around the world and in the region is growing with OTT players competing with traditional TV for a market…

Joe Marchese has been vocal about shifting the TV ad marketplace to focus on consumer attention since taking over as head of ad sales…

Communicate speaks to Mazen Hayek, group spokesman, MBC Group, on the evolutions of TV Launched in 1991, MBC Group has grown into a multi-channel multi-platform…

CNN has been named as the #1 international news channel in the Middle East, in terms of its reach to audiences in the region,…

Quest Arabiya, launched as a partnership between Image Nation Abu Dhabi and Discovery Communications, brings factual entertainment shows in Arabic to audiences across the…