May 24, 2024
Reshaping Communication Ethics in the Digital Era
By Baha Hamadi, Founder & Managing Director, Keel Comms
Trust
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Read moreMarch 28, 2022
Trust in UAE’s Leadership Remains Amongst Highest in the World
Edelman’s Trust Barometer 2022 reveals how UAE ranks second globally for trust overall, just below China. The UAE government has emerged yet again as…
Read moreFebruary 27, 2018
IAS vs MOAT: which one should you choose?
Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. Ad fraud is…
Read moreFebruary 26, 2018
Do people really trust media more than PR?
A panel at the recent In2 Innovation Summit in MENA brought to light the issues of trust and transparency in the media and PR…
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February 23, 2018
Who should lead change according to 70% of UAE residents? No, it’s not the government
A new study by communications and PR agency Edelman called the “Trust Barometer” has brought to light some interesting findings on trust in the…
