As 2026 approaches, the marketing world looks unrecognizable. It ushers in a plethora of challenges, new tools, and opportunities. Emerging technologies, shifting consumer behaviors,…

The report introduces the concept of Creative Bravery, driven by three actionable trends: Curiosity Peaked, Storytelling Unhinged, and Bridging the Trust Gap.

The report was conducted by YouGov on behalf of PRCA MENA and surveyed 714 respondents from 11 different MENA markets.

Ala Shashaa, Data and Insights Director at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the GCC’s public…

Ala Shashaa, Data and Insights Director at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the…

Saleh Al Sulami, CEO of General Automotive Company; Elias Sawaya, Marketing Communication Manager Mobiles at Samsung; Hashem Zahran, Chief Evangelist at startup fundraising platform…

By Atul Hegde, Founder of YAAP

Ala Shashaa, Data and Insights Director at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the GCC’s public…

Survey shows 90% of industry leaders in Saudi Arabia and 82% in UAE believe the Metaverse will play a significant role in their plans…

Mixed reality, content mix, and user-generated content (UGC) will be essential for successful digital engagement this year.

What’s Next Report 2023 launched to help brands thrive on the platform.

By Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer