July 9, 2018
Digital meets outdoor in this latest partnership
Spending on the technologies and digital transformation that enable Smart City initiatives is expected to accelerate over the 2016-2021 forecast period, reaching $2.30 billion…
Traditional Media
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March 4, 2018
Is “attention” the new language for TV advertising?
Joe Marchese has been vocal about shifting the TV ad marketplace to focus on consumer attention since taking over as head of ad sales…
Read moreJune 11, 2015
Western Union launches new ‘WU Wish’ program in the UAE
The Western Union Company has launched a global program to mark the unveiling of their re-branded marketing platform, ‘This is WU’. The new program ‘WU…
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January 7, 2015
Dubai Media Network (DMN) sees social media shaping FMCG landscape in GCC
UAE based social media and digital marketing service provider Dubai Media Network (DMN) says that the ability of social media to amplify word-of-mouth marketing…
Read moreJanuary 15, 2014
Coke releases interactive mini-bottles to commemorate world cup
Continuing a history of special-edition bottles capitalizing on big events, Coca-Cola on Wednesday is introducing 18 mini-bottles in Brazil to commemorate soccer’s World…
