
January 26, 2026
AI as a Tool, Culture as the Compass: Marketing Transformation in MENA
AI is transforming marketing in the MENA region, but it’s not a strategy in itself. Tony Wazen, CEO of Publicis Media, explains how brands…

January 26, 2026
AI is transforming marketing in the MENA region, but it’s not a strategy in itself. Tony Wazen, CEO of Publicis Media, explains how brands…