February 27, 2018
IAS vs MOAT: which one should you choose?
Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. Ad fraud is…
Third Party Measurement
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April 19, 2017
Oracle acquires digital measurement firm Moat
As well as working with brands including Nestle, Procter & Gamble and Unilever, Moat has been recruited by the likes of Facebook, Google, Snapchat…
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April 10, 2017
Twitter partners with 3rd party measurement companies
Twitter has announced multiple new partnerships with third-party measurement providers including MOAT and Integral Ad Science. According to a statement issued by the company,…
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March 14, 2017
DMS partners with global attention analytics specialists MOAT
DMS, which serves as the digital arm of Choueiri Group, has become the first digital entity in the region to partner with New York-based…
