December 19, 2025
First Gulf Company taps TBWA\RAAD for national brand relaunch
Saudi-based First Gulf Company (FGC) announced on Friday a major brand repositioning, launching a new strategic platform titled “Trusted to do” to mark its…
Tbwa Raad
Read more
Read moreJuly 18, 2025
TBWA\RAAD Announces Senior Promotions Across Key Departments
At TBWA\RAAD, nurturing people is more than a policy—it is the agency’s growth engine. By relentlessly investing in learning, mentorship, and well‑defined career pathways,…
- Read more
May 14, 2025
TBWA\RAAD and D&AD Re‑ignite Creative Careers with New Blood Portfolio Review 2.0 in Dubai
TBWA\RAAD teamed up with D&AD to host the second edition of the New Blood Portfolio Review in the Middle East, bringing together emerging creative…
Read moreApril 17, 2023
TBWARaad Promotes Romy Abdelnour to Head of Communications
Abdelnour was recognized in Communicate’s list of Women to Watch 2022.
Read moreOctober 21, 2022
TBWARaad Named The Most Innovative Company in Advertising of 2022 by Fast Company Middle East
The list honors groundbreaking businesses that are making a profound impact on industry and culture.
Read moreFebruary 3, 2022
Hilton launches Photography Training Program for Waiters in the UAE
Innovative photographic training scheme developed in collaboration with TBWARaad will help hotel waiters to capture Hilton guests’ special moments on smartphone cameras.
Read moreJanuary 19, 2022
TBWARAAD Appoints New Head of Strategy
Rafael Lavor named TBWARAAD’s Head of Strategy
Read moreMarch 8, 2021
TBWARAAD Appoints Joe Lahham As Managing Director
Joe Lahham will be taking the helm effective immediately and will continue to report to Reda Raad.
Read moreApril 2, 2020
TBWARAAD Introduces Its Insights Microsite
An interactive platform that houses the latest insights, tools and evocative predictions about culture and industries on the back of the COVID-19 happenings. As…
Read moreSeptember 25, 2019
Careem: Start Something!
Careem, the regional transportation network, has launched for the first time a global campaign that communicates a call to “Start Something,” which aims to…
Read moreFebruary 14, 2019
TBWA expands to Egypt through partnership with AB Group
TBWARAAD has announced a joint venture with AB Group to establish its presence in Egypt and expand in the wider North Africa region. The…
