Teads will help minimize the use of heavy creatives, reducing wasted impressions caused by inefficiencies in viewability, attention, and targeting

90% of those surveyed believed that the responsibility of tackling climate change falls on the PR profession.

Virtual sustainable brand consultancy’s initiative aligns with “Year of Sustainability” in the UAE ahead of COP28.

Dubai Media Office announced the dates for the summit to be held on the 28 and 29 of September 2022 at Dubai World Trade…

The group has collaborated with Goumbook and is inviting companies across the UAE to join the initiative.

Survey shows that nearly two-thirds of businesses in the UAE and KSA lack an ESG framework.

Eleanor O’Keeffe joins Edelman EMEA from her role at COP26.

The decision comes in support of Dubai Can.

TikTok has partnered with leading brand suitability company Zefr to launch a new brand safety and brand suitability post-bid measurement solution for in-feed ads…

In an exclusive interview, Mustafa Shamseldin, Senior VP & Chief Marketing Officer – Africa, Middle East, and South Asia at PepsiCo shares with Communicate…

This shortfilm below was written and edited from the videos that users uploaded to the #PlanetEarth2021 contest of the Agora Agora Awards App.

New research from WFA analyzes the MEA region’s progress on the sustainability front.