January 6, 2026
Online Reviews Influence 97% of Purchase Decisions: Survey
Online reviews have become a decisive factor in consumer purchasing behaviour across industries, according to a new global survey released by GoodFirms, a B2B…
Survey
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Read moreAugust 8, 2022
YouGov Report Reveals UAE & KSA Residents are More Receptive to Local Content
More than half consider local celebrities more relevant than international ones, with KSA residents showing greater affinity towards them.
Read moreNovember 24, 2019
Results of The 2019 Social Media Influencers’ Survey
BPG Group and YouGov released the results of the 2019 Social Media Influencers’ Survey. This year’s survey focused on consumers’ views about Social Media…
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October 9, 2019
84% of UAE Influencers Do Not Disclose Branded Content
Bukhash Brothers, the UAE based celebrity and digital marketing consultancy, said that trends within the influencers market spanned lack of transparency in disclosing content.…
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October 18, 2015
Art of seduction
Whether an agency calls its work environment its “culture”, “dynamic”, or “DNA”, creative industries have tried to set the bar high when it comes…
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September 20, 2015
Survey says
With 25 million completed regional surveys and counting, On Device Research has been operating in the MENA region for approximately one year, providing mobile market…
Read moreJuly 28, 2015
LinkedIn study shows GCC business commitment to social media campaigns
Global professional network, LinkedIn releases findings from its study that looks at the social media habits of small and medium businesses (SMBs) throughout the…
