Mackay will oversee multi-market portfolios and guide the strategic direction of the business, while also leading media and digital strategies for key clients.
Starcom Mediavest Group has retained the Savola business in the Egyptian market, following a pitch between against six other agencies. SMG has been handling…
Etihad Airways Partner (EAP) airlines Etihad Airways, Alitalia, Air Berlin and Jet Airways have announced that Starcom, part of Starcom Mediavest Group, has won…
Starcom MediaVest Group (SMG), a division of Publicis Groupe [EURONEXT Paris: FR0000130577, CAC40], has announced an evolution in its global management organizational structure into…
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