Recently, a small survey pushed out by Communicate in a effort to get a pulse on the MENA region’s PR industry showed that the region’s PR…

Sir David Brailsford had a difficult challenge ahead of him.

Instagram is breaking outside the box.

Last Thursday, TimeOut reported that a shark had been spotted in Dubai Marina and soon enough, the whole of Twitter was flooded with tweets…

The Twitter Publisher Network (TPN) was launched by the company last year to help advertisers connect with their audiences beyond traditional Twitter engagement using…

Sarah Personette is Facebook’s head of global business marketing and was the opening keynote speaker at Festival of Media MENA, which was held in…

National airline of the UAE, Etihad Airways, has announced the appointment of Cheil Network to assume global and social marketing duties. The network’s new…

Global professional network, LinkedIn releases findings from its study that looks at the social media habits of small and medium businesses (SMBs) throughout the…

Chief digital officer at Cheil Worldwide, Peter Kim, delivered a talk on the future of social media at Cannes Lions 2015. Referencing the evolution…

Etihad Airways has launched an exclusive Twitter account to engage with Gold and Platinum members of its frequent flyer program, Etihad Guest, on the popular social…

Today, we hear brands talk about “social media influencers” often.

Increasingly, social media personalities are achieving celebrity status and turning into what brands call “influencers”. The ability of these personalities to connect with their…