September 15, 2023
McCann Launches McCann Content Studios and Announces Leadership Unit
IPG’s Influencer Marketing Agency, ITB, to join McCann Content Studios, rounding out the agency’s influencer practice.
Social Commerce
Read more- Read more
July 20, 2023
Snap Inc. and Havas Media Network Reveal How Brands can Engage Younger Shoppers in New Social Commerce Playbook
Social commerce has become increasingly popular nationwide, with nearly half of social media users purchasing a product directly from a social media app or…
Read moreDecember 16, 2020
Ketchum’s Social Media & Influencer Marketing Trends 2021
The new guide discusses the most important social, influencer marketing, and analytics trends for the year ahead, and how brands can best leverage them.
Read moreDecember 8, 2020
Kantar’s Predictions For Media in 2021
The new report looks into the three new emerging themes in media – pivot, performance, and people.
Read moreMarch 16, 2019
Why it’s time for a Snapchat and Instagram refresher
By Rebecca Koch, social media executive, 1000heads Dubai With nearly 12 million daily Snapchat users in the GCC and 42 percent of the region’s…
Read moreJune 15, 2018
Snapchat vs Instagram: who’s winning the social commerce battle?
Snapchat and Instagram are stepping up their shopping rivalry as they both work e-commerce into new areas of their apps. Instagram On June 12,…
