Dubai, UAE — Samsung Electronics MENA has completed its regional media agency review and announced a new dual-agency model that will see Publicis Groupe…

Saheb’s strategic vision, leadership, and passion for driving growth, crafting compelling brand narratives, and fostering consumer loyalty will continue to propel Samsung Electronics MENA…

Ramadan presents a golden opportunity for consumers to slow down, browse and interact online and in-stores. Hence, opening the floor for brands to leverage…

Agreement kicked off on June 1, 2022.

Snapchat has announced partnership with advertising partners for the debut of its new advertising product, Commercials. The Snapchat Commercials are an unskippable, six-second ad unit that…

Procter & Gamble Co. spent an estimated $10.5 billion on advertising and other marketing costs in the year ended June 2018 with little change…

International digital and direct agency Flourish has added the Samsung Gulf Electronics CRM account to its client list following a competitive four-way pitch. The…

  The growth of the digital medium, including social and mobile, combined with the increasing consumption of online video in the region, has led…

During an interview this summer in Chicago, Paul Roth, AT&T‘s president of retail sales and services, described wearable devices as the “future of retail” before…

  Dozens of major corporations have jumped on the ALS Ice Bucket Challenge bandwagon, releasing videos featuring their executives doused in frigid water for…