March 2, 2022
4 Mobile App Trends for 2022 to Keep Marketers on Track
Samer Saad, Regional Manager for the Middle East at AppsFlyer, explains why mobile app marketing will have an even more critical role to play…
Samer Saad
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Read moreJanuary 25, 2022
Research Reveals Mobile App Downloads Spike by 15% across the UAE in 2021
UAE companies spent US$74 million on Android app marketing in 2021 as apps become pivotal to customer acquisition, retention, and loyalty.
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December 6, 2021
White Friday Sparks Consumers Traffic across Mobile E-commerce Platforms
Data gathered by mobile marketing platform, Appsflyer observes a 43% spike in consumer spending across mobile retail apps.
Read moreNovember 23, 2021
Report: 1 in 4 UAE Marketers Intends ‘Very Large’ Increase in Mobile Marketing Spending
451 Research and AppsFlyer release research about evolving consumer behaviors and identified UAE businesses’ mobile application and marketing strategies.
Read moreSeptember 1, 2021
5 Measurement Myths Every Marketer Should Know
By Samer Saad, Regional Manager – Middle East at AppsFlyer
