January 12, 2026
Show me the money!
As global ad spending grows, marketers and CFOs push AI-driven platforms to prove real ROI beyond hype. By Hadi Khatib In 2025, the traditional…
Roi
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Read moreJanuary 5, 2026
Digital marketing: Cash cow or money pit?
Agencies are consolidating and restructuring their business models to navigate technological and economic shifts. When Omnicom acquired IPG, it created a massive global ad…
Read moreDecember 4, 2025
A brave new retail era: Partnering for AI-powered, ROI-generating experiences
By Hadi Khatib A 2025 report by Mckinsey said that GenAI and advanced personalization are no longer theoretical data projections, but rather mainstream revenue…
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April 5, 2023
Why Your Business Needs a ROI Investment Suite
Last month, SaaS mobile marketing and attribution platform, AppsFlyer announced the launch of its unique Return-On-Investment (ROI) measurement suite. To understand the tool’s application,…
Read moreApril 25, 2019
No More Copy-Paste
By Rishi Saxena Measuring impact is the big challenge. An average person in the Middle East is served over 1,500 online impressions a month and…
Read moreJuly 17, 2014
Math behind the money
During my two and a half years at RBBi and throughout my 15-year career before that, I have seen that several clients tend…
