July 2, 2015
A funny thing happened on the way to the focus group
Legendary humorist Sid Caesar said comedy has to be based on truth. Funnily enough, it’s also a prerequisite for consumer research. So why not…
July 2, 2015
Legendary humorist Sid Caesar said comedy has to be based on truth. Funnily enough, it’s also a prerequisite for consumer research. So why not…
June 28, 2015
The Ipsos 40th anniversary celebration will travel the globe this year, starting with Dubai in April and traveling to other global hubs like Shanghai,…