The report by GfK shows that 78 percent of marketing leaders see opportunity in long-term growth investments, despite ongoing crises.

56% of the people in KSA said they rely on food delivery apps when searching for new food and beverage outlets while 95% consider…

In its 17th year, Accenture’s report identifies five global macro trends and provides guidance for businesses.

The report was conducted by YouGov on behalf of PRCA MENA and surveyed 714 respondents from 11 different MENA markets.

Etisalat by e& is the number one most valuable Emirati brand.

90% of those surveyed believed that the responsibility of tackling climate change falls on the PR profession.

Social commerce has become increasingly popular nationwide, with nearly half of social media users purchasing a product directly from a social media app or…

The report, which is an extension of the annual What’s Next Trend Report, features data and insights exclusive to the METAP region.

By Monika Prokop and Dina Alsharif, Senior Strategists at VIRTUE Worldwide

Microsoft overtakes Amazon to join Google in the top three and McDonald’s ranked as the most valuable non-tech brand; Coca-Cola rejoins the Top 10.

By Alejandro Borgia, Director Ads Privacy and Safety at Google

Ogilvy closed 2022 on an interesting note with a report defining the 2023 Influencer Marketing trends. Communicate sat down with Rahul Titus, Global Head…