
Reda Raad
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April 27, 2022
TBWARaad Launches Creative-Led Innovation Consultancy Next
Next will merge insight and creativity with innovation and emerging technology to create new customer experiences and unlock opportunities for brands and businesses.
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March 8, 2021
TBWARAAD Appoints Joe Lahham As Managing Director
Joe Lahham will be taking the helm effective immediately and will continue to report to Reda Raad.
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February 14, 2019
TBWA expands to Egypt through partnership with AB Group
TBWARAAD has announced a joint venture with AB Group to establish its presence in Egypt and expand in the wider North Africa region. The…
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April 26, 2018
EXCLUSIVE: Reda Raad reveals the transformation of TBWARaad
“We are ready to embark on the next 15 years – with [a] heavy focus on accelerating digital, mobile and creating powerful content for…