
June 15, 2018
IHOP to IHOb: Did the marketing gimmick pay off?
Last week, international chain IHOP changed its name to IHOb in a marketing gimmick announcing its new range of (b for) burgers – instead…

June 15, 2018
Last week, international chain IHOP changed its name to IHOb in a marketing gimmick announcing its new range of (b for) burgers – instead…

June 14, 2018
Following last year’s controversy that saw Patou Nuyteman replaces Edmond Moutran as Memac Ogilvy’s CEO, the agency has been on a roll. Just recently, the…