
September 7, 2020
Lessons from Mastercard’s Sonic Branding Experience
Since it first unveiled its sonic identity in February 2019, Mastercard has been at the forefront of sonic branding. In an exclusive interview, global…
September 7, 2020
Since it first unveiled its sonic identity in February 2019, Mastercard has been at the forefront of sonic branding. In an exclusive interview, global…
February 20, 2019
When CES opened its doors in Las Vegas last month, Mastercard took the opportunity to drop some news: The company was erasing its name…