September 22, 2023
The Purpose Paradox
Purpose is rooted in a desire to start something. Without purpose, we’re lost. With a deep understanding of your purpose, you’re empowered with direction,…
Purpose-Driven Brands
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Read moreNovember 22, 2022
Nike’s Effort at ‘Purpose-driven’ Marketing Sends Waves to Middle East
For as long as we can remember, Nike has been rooting for athletes to find inspiration and purpose in what they do. One way…
Read moreApril 19, 2021
Purpose: The Key To Next-Level Brand Engagement
By Mustafa Shamseldin, CMO – Africa, Middle East and South Asia at PepsiCo
Read moreApril 7, 2021
Breaking Traditional Stigma Through Advertising
Communicate spoke with Salma Shahin,Senior Account Manager at Impact BBDO, to learn how marketers should approach the challenge of breaking traditional stigma.
Read moreJune 15, 2020
Why It Helps for Brands to Be Brave
Stephen George, CEO & Founder of California-based Surkus, a platform that connects businesses with consumers, talks about the importance of brands standing in solidarity with…
Read moreSeptember 10, 2014
How are B2B brands relevant to consumers?
International branding agency Siegel gale released a report titled B2B Now. “Most business-to-business companies (B2Bs) still debate the ultimate business benefit of building a strong…
