
April 3, 2024
CTV Transparency & Quality Insights for MENAT Advertisers
A new report by DoubleVerify and IAB Europe reveals the need for greater transparency and media quality verification in the European CTV market.
April 3, 2024
A new report by DoubleVerify and IAB Europe reveals the need for greater transparency and media quality verification in the European CTV market.
May 30, 2021
Pubmatic looks at where publishers currently stand as the demise of third party cookies looms near.
October 16, 2019
The Interactive Advertising Bureau (IAB) announced on October 2nd, the start of a new study aiming to evaluate comprehensively the actual size of the…
July 22, 2019
Google is closing a loophole that revealed when people were browsing in “incognito” mode, but the fix will leave some publishers defenseless against a…
May 5, 2019
By Elías Jabbe Twitter celebrated the regional launch of its global #StartWithThem and #TwitterFronts initiatives in March and April in both Dubai and Riyadh.…
March 28, 2019
By Alfonso De Gaetano, Director – Global Partnerships Emerging Markets at Google The news publishing business is facing a challenging and complex reality. First, people…
June 10, 2018
Publishers have many reasons to be unhappy with the walled gardens of Facebook but most recently they have been upset with Google’s moves as…
April 30, 2018
There’s one word that saw a 365 percent increase in usage since 2016 making it Collins Dictionary’s Word of the Year 2017. That word…
March 5, 2018
In October 2017, Facebook announced that it is testing an “Explore Feed” for brands based on feedback that users would like to see more…
October 26, 2017
The struggle for screen time evolved into that for eyeballs and then attention. In today’s Facebook-dominated age, the struggle is now about appearing on…
June 28, 2015
Online Xperts FZ LLC or OOX recently announced the addition of travel search site Wego to the line-up of publishers subscribed to the OOXmonitor service. Wego…
April 6, 2015
Exponential Interactive, digital advertising specialist, has launched a new pricing model for online video ads to help advertisers and publishers to make it easier…
March 22, 2015
AppMakr launched a new type of in-app security service for mobile app publishers.