
May 14, 2019
A New Chapter In 1st Price Auction and Bid Shading
By Pedro Goncalves One of the strongest memories from my early days in advertising was the “EUREKA” moment, when for the first time, I was…
May 14, 2019
By Pedro Goncalves One of the strongest memories from my early days in advertising was the “EUREKA” moment, when for the first time, I was…
May 12, 2019
This video explains the importance of programmatic in branding. Accordingly, programmatic optimizes branding, nonetheless it is important to adjust the strategies from direct display…