January 11, 2024
OMG MENA and The Neuron Partner to Boost Programmatic Digital OOH in the Region
The collaboration hopes to bring a new era of digital innovation and audience engagement to the medium.
Programmatic Advertising
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January 31, 2023
The Gerety 2023 Executive Jury For Dubai Is Announced
Every year, Gerety Awards brings together a jury to select the best in advertising that resonates most with a female audience, creating a benchmark…
Read moreApril 24, 2019
Programmatic Advertising: Real Time Bidding
Our second episode takes us into Real-time bidding (RTB), which means the advertising inventory that is bought and sold on a per-impression basis via programmatic…
Read moreSeptember 19, 2014
Monty Python, data and the Holy Grail of marketing
You have probably heard it many times already, haven’t you? Data — big or small — is the new “Holy Grail of modern…
