Read moreJune 20, 2022
Impact BBDO Wins Cannes Lions Print & Publishing Grand Prix for AnNahar’s “Election Edition”
Lebanese paper AnNahar held the presses to highlight government refusal to hold elections.
Read moreApril 28, 2019
The 4 Ways Print Publications Can Reinvigorate Their Offerings
By Janet Levine There’s no shortage of headlines about storied print publications scaling back or shutting down entirely. Ad Age, for one, called it…
Read moreJanuary 16, 2019
“Print remains the backbone of any brand campaign”
By Ayman Aly, senior regional marketing manager, Canon Middle East Most organizations have one aim: to grow their company into a successful business. The…
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August 4, 2018
Guess what Ikea is cutting from its marketing plans
In an effort to be more sustainable, Ikea is taking new steps. It’s cutting a big part of its marketing to apply the financial…
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February 28, 2017
Ink to publish Etihad’s in-flight magazine
UK-headquartered publisher Ink has clinched a deal to produce the inflight magazine for Etihad Airways, saying it will be “reimagined from the ground up.”…
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January 2, 2017
What next for Middle East’s media?
The year 2016 ended with yet another blow to the Middle East’s media industry.
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April 17, 2014
Ad Fusion Media launches En Route Middle East travel magazine
Fujairah-based Ad Fusion Media has released a new travel publication, En Route Middle East. En Route Middle East is set for its official launch…
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November 19, 2013
New book to help overcome big data chaos
Author Lisa Arthur has recently published a book titled “Big Data Marketing: Engage Your Customer More Effectively and Drive Value”, which aims to…
