January 12, 2026
Show me the money!
As global ad spending grows, marketers and CFOs push AI-driven platforms to prove real ROI beyond hype. By Hadi Khatib In 2025, the traditional…
Platforms
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Read moreDecember 11, 2025
Hansa Research launches independent digital video ad impact measurement service
Hansa Research has launched a subscription-based service to measure advertising impact across digital video platforms, offering brands independent insights into campaign performance on YouTube,…
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September 30, 2015
Ad Age imagines a world without ads
“Welcome to a commercial for Hulu’s new commercial-free option,” intones an elegant, bespectacled gentleman in a new TV spot. He’s sitting in a wingback chair…
Read moreSeptember 9, 2015
Instagram opens ads to businesses large and small
Recently, a small survey pushed out by Communicate in a effort to get a pulse on the MENA region’s PR industry showed that the region’s PR…
