
July 21, 2019
Book Review: Overthrow II Will Inspire A New Breed Of Challenger Brands
By Luca Allam Adam Morgan coined the term ‘challenger brand’ in his 2009 publication Eating the Big Fish and co-authored PHD’s 2012 book, Overthrow: 10…
July 21, 2019
By Luca Allam Adam Morgan coined the term ‘challenger brand’ in his 2009 publication Eating the Big Fish and co-authored PHD’s 2012 book, Overthrow: 10…