July 13, 2021
How PepsiCo Plans To Make The Expo 2020 Dubai Experience Global?
In an exclusive interview, Mustafa Shamseldin, Senior VP & Chief Marketing Officer – Africa, Middle East, and South Asia at PepsiCo shares with Communicate…
Pepsi
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Read moreJuly 24, 2018
What will happen to PepsiCo’s in-house studio now?
Another high-ranking marketing executive is leaving PepsiCo. Kristin Patrick, whose duties have included overseeing the company’s in-house content studio, will leave the company by…
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April 17, 2018
PepsiCo’s plans for Expo 2020 revealed
Expo 2020 now has 10 Official Premier Partners and two Official Partners The latest announcement has confirmed a F&B partner This is the first…
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February 19, 2017
The top 100 brands of 2016
In our annual tradition, we are back with list of the biggest spenders of 2016, based on research from marketing consultancy firm Ipsos. The…
Read moreJanuary 14, 2016
Roma’s Egyptian winger Mohamed Salah unveiled as Pepsi’s brand ambassador
Pepsi has chosen Egyptian professional footballer, Mohamed Salah as the new brand ambassador for Pepsi-Cola in the Middle East and North Africa (MENA) region…
Read moreSeptember 29, 2014
PepsiCo sets up innovation center in the Middle East
PepsiCo announced yesterday the opening of its first innovation facility in the Middle East out of Dubai, which will serve as a center…
Read moreSeptember 24, 2014
Coke and Pepsi sign up for new calorie reduction pledge
The nation’s largest soda marketers – which have been feeling the heat from health advocates – on Tuesday pledged to reduce beverage calories consumed per…
Read moreJuly 5, 2014
Pepsi launches interactive gaming vending machine in the UAE, Kuwait and Saudi Arabia
Among a select number of global markets for Pepsi, the UAE, Kuwait and Saudi Arabia will see the roll-out of the brand’s interactive gaming…
