
May 25, 2022
Unlearning & Unleashing Gender Bias Through Advertising
Eliminating gender bias and actively promoting diversity through advertising & marketing continues to remain a challenge for professionals across. P&G, in an exclusive interview…
May 25, 2022
Eliminating gender bias and actively promoting diversity through advertising & marketing continues to remain a challenge for professionals across. P&G, in an exclusive interview…
September 9, 2020
Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble, explains why brands should care about being purpose-driven, and how to do that…
April 23, 2018
Ramadan is a peak period for advertisers with 23 percent of TV ad spends being spent in the Holy Month according to Ipsos 2017…
April 22, 2018
One of the world’s biggest advertisers kept its ads off YouTube for more than a year because of concerns about inappropriate content. Now it’s returning…
April 10, 2018
Earth’s biggest advertiser, Procter & Gamble Co., is “piloting” three new agency models that are fast taking over some of its biggest brands in its…
March 5, 2018
When the world’s largest holding company posts its biggest stock decline in almost two decades and predicts no growth for 2018, there will inevitably…
February 25, 2018
If you thought P&G had cut all it could from agency and production fees, think again. Chairman-CEO David Taylor said in an investor presentation…
August 4, 2014
Procter & Gamble Co. plans to divest, discontinue or merge more than half of its brands globally as it restructures to focus on its…