July 2, 2024
Case Study: Elevating Personal Narratives with Nike
By Karen Abdullah, Senior Project Manager, VICE Arabia
Nike
Read more- Read more
November 22, 2022
Nike’s Effort at ‘Purpose-driven’ Marketing Sends Waves to Middle East
For as long as we can remember, Nike has been rooting for athletes to find inspiration and purpose in what they do. One way…
Read moreSeptember 24, 2020
The History of Sneaker Culture
From crude rubber-soled inventions, the footwear industry has evolved into a multi-level hydra where hip-hop, luxury, and sports all come together and control the…
Read moreJune 15, 2020
Why It Helps for Brands to Be Brave
Stephen George, CEO & Founder of California-based Surkus, a platform that connects businesses with consumers, talks about the importance of brands standing in solidarity with…
Read moreJune 16, 2019
The Trio That Created NIKE’S ‘Dream Crazy’
By Ann-Christine Diaz Tennis pro Serena Williams, skateboarder Lacey Baker and high school football player/homecoming queen Alicia Woollcott are among the athletes who “dreamed…
Read moreMay 10, 2019
Nike Uses App To Stop Sneaker Returns
The world’s largest sneaker company is launching Nike Fit, an addition to its app that lets customers scan their feet at home and provides…
Read moreMay 22, 2016
Nike reaffirms strategic partnership with J. Walter Thompson Dubai
Nike GCC has reaffirmed its six-year-long strategic partnership with J. Walter Thompson Dubai in the region.
- Read more
July 5, 2014
Nike shares social media numbers around its World Cup presence
With its competitor Adidas being the official World Cup 2014 sponsor, Nike, which sponsors ten teams at the tournament, and over 50 percent of…
