October 31, 2022
NielsenIQ brings a new FMCG barometer to understand trends across Saudi Arabia and the United Arab Emirates. In Modern Trade, the latest quarter’s value…
October 27, 2022
BASES, a NielsenIQ business, and leader in helping companies build brands through innovation, renovation, portfolio and pricing strategy, as well as go-to-market optimization, has…
May 15, 2019
By Ahmed Hafez Younis “There’s no recipe for creativity.” If you walk around Facebook’s offices chances are you’re going to come across this poster. It…
April 25, 2019
By Rishi Saxena Measuring impact is the big challenge. An average person in the Middle East is served over 1,500 online impressions a month and…
