December 9, 2025
Nielsen Audience Segments Now Integrated into Amazon Ads Marketplace
Nielsen on Monday announced that its audience segments from the Nielsen Marketing Cloud are now available across the Amazon Ads ecosystem, including the Amazon…
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Read moreOctober 31, 2022
NielsenIQ Report: Shoppers are Now Facing Higher Prices in Saudi Arabia and the UAE
NielsenIQ brings a new FMCG barometer to understand trends across Saudi Arabia and the United Arab Emirates. In Modern Trade, the latest quarter’s value…
Read moreJuly 10, 2019
Nielsen Expands YouTube In-App DAR Measurement to the UAE
Nielsen’s Digital Ad Ratings (DAR) Measurement has been expanded to 26 major markets including UAE, South Africa, Brazil, Hong Kong, India, Israel, Mexico, New…
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May 15, 2019
Short-Form Video: Punch, Space and Courage
By Ahmed Hafez Younis “There’s no recipe for creativity.” If you walk around Facebook’s offices chances are you’re going to come across this poster. It…
Read moreApril 25, 2019
No More Copy-Paste
By Rishi Saxena Measuring impact is the big challenge. An average person in the Middle East is served over 1,500 online impressions a month and…
