May 30, 2024
Mind Over Marketing: How AI-Powered Neuromarketing is Revolutionizing Consumer Decision
By Nikita Matilda Fernandes, Corporate Communications, Ifza
Neuromarketing
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Read moreJanuary 23, 2019
Sick of gambling with your campaigns?
By Medina Beganović, managing partner, Via Media Here’s a fun fact: 90 percent of our decisions are subconscious. Why? Here’s another fun fact: people…
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November 16, 2014
The brainy bunch
When self-proclaimed “brand futurist”, acclaimed author and Time magazine’s 2009 Influential 100 list honoree, Martin Lindstrom, set out to unravel the subconscious motives of addictive smokers…
