Native Advertising

  • September 28, 2016

    The native story

    While I’m scrolling down my two favorite sites, Slate and The New York Times, I come across ads that are served based on context,…

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  • August 16, 2015

    Ten years of native

    I’m slightly embarrassed to say this, but I admit to buying books, beverages, electronics and other sundry items, based predominantly on their covers. Why? Because I’m reassured by a…

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