
June 21, 2018
74% of digital video budgets are being wasted on this format. Here’s where you should spend instead.
75% of the world’s data traffic will be video by 2020. Online video revenue in MENA to grow between 22% and 35% annually until…

June 21, 2018
75% of the world’s data traffic will be video by 2020. Online video revenue in MENA to grow between 22% and 35% annually until…

October 30, 2016
Following the launch of Buzzeff.tv’s automated streamlined version of video ad buying in the MEA region, we caught up with Herman D’Souza, regional business…

September 28, 2016
While I’m scrolling down my two favorite sites, Slate and The New York Times, I come across ads that are served based on context,…

August 16, 2015
I’m slightly embarrassed to say this, but I admit to buying books, beverages, electronics and other sundry items, based predominantly on their covers. Why? Because I’m reassured by a…
August 10, 2015
AdZouk, regional advertising network, and StackAdapt, programmatic native advertising technology company, announce an official partnership to exclusively distribute native advertising technology across MENA. The new…

June 8, 2015
dubizzle jumps into the world of native advertising, launching its native ad solution Brand Stories, designed to deliver tailored branded content to specific audiences. Considering recent…
April 6, 2015
AdZouk, a premium online advertising platform, has launched Zoukontent Discovery, which claims to be Arabia’s first and only product of its type, that…
December 17, 2014
AdZouk, a premium online advertising platform, has announced its exclusive partnership with Shablol, a leading Arabic language web portal and safe social network for…
November 9, 2014
Let me begin by telling you that native advertising is the latest innovation in the advertising industry. Do I hear you say that’s…

September 11, 2014
Yahoo, LinkedIn and mobile network AdFalcon recently introduced native ad formats in the MENA region. In theory, these formats seamlessly integrate commercial into…

September 7, 2014
One of the great media pleasures of the summer was getting to watch John Oliver’s trademark extended Last Week Tonight commentaries. The show debuted…

September 1, 2014
Premium online advertising network in the Middle East AdZouk has launched “Zoukontent”, an “exclusive technology designed to create a smooth transition between website content…

July 20, 2014
After the native ad, here comes the buy button. On Wednesday, both Facebook and Twitter made critical moves in their efforts to transform their…