August 10, 2022
GWI Reveals Marketer’s Guide to Understanding Milennials in Post-Pandemic Era
In many ways, it’s possible that the pandemic prompted a rethink of the things that matter most. For those in their mid 20s that…
Millenials
Read more
Read moreNovember 10, 2021
The Curation Generation: How UAE Millennials and Gen Zs Are Redefining Digital Audio
Spotify unveiled the UAE edition of Culture Next, the Annual Global Culture & Trends Report. This year’s report explored how Gen Zs and millennials…
Read moreMarch 31, 2020
Snapshot of the State of Podcasts in 2020
As the podcast space in the Middle East continues to grow and evolve, Communicate shares some recent insights from social media analytics and listening tool,…
Read moreNovember 4, 2019
How Digital is Transforming the Tourism Industry
By Elías Jabbe The ongoing impact of digital on the tourism industry in the Middle East, Africa and South Asia emerged as a popular…
Read moreApril 14, 2019
Millennials and Generation Z talent look for purpose not a job
By Stanislava Burianek We already know very well that Millennials represent a very significant spending power globally and even more so in the Middle…
- Read more
November 12, 2014
Hit reset
Under the title: The Reset Generation, Initiative MENA recently conducted a study across 10,000 millenials, aged between 25 and 34 years, in 19 markets…
Read moreMay 11, 2014
Sound plans
American marketers will again spend more on music sponsorships this year, much of it during the summer festival season that kicked off with…
